Member Login
Related Blog Categories
Blog Categories
Follow Us

Can we make a difference against the big food advertisers?

Posted on Jul 30, 2008 by Maggie LaBarbera

A new report just out from the Federal Trade Commission reports big dollars spent on advertising to kids. Food companies spent about 1.6 billion, or yeah, billion dollars marketing mostly high fat and high sugar foods to kids. This includes marketing products like:

  • soda
  • fast food
  • cereal
The biggest dollar spend was the carbonated beverage advertising that topped $492 million dollars.

How does that compare to the Milk dollars? According to this report, milk advertising was $67 million.

It's hard to compete with the big bucks going to advertising to kids. But there is something we can do. We are passive here as parents and the biggest influencer on our kids lives. But how do we combat all those fun cartoons telling our kids that it's fun and cool to eat these high sugar cereals or the fast food burger that has more calories than a normal breakfast and lunch (put together)!

We have to find our own ways to make the healthier foods seem more fun. Ever make a happy face with the veggies at dinner? How about using some of the colorful vegetables and fruits to create little characters on their plates. Get them playing the Chef Solus and the Food Pyramid Adventure where they will see characters learning about nutrition in a fun game. We have to use laughter, creativity and games to "market" healthy foods to kids.

I am going to put together a list of fun ideas that you can use during your day to help make nutrition more fun. That is the first step, begin to associate fun with nutrition!




Saturday, Nov 22, 2008 @ 10:50 AM

Flag This Item

I like your post "make a difference against the unhealthy food advertising towards kids
Monday, May 11, 2009 @ 10:38 AM

Flag This Item

I have just found this great forum with the subject on the organic farming. Great ways to eat only good and healthy food. There are arround 1000 members and 10000 of threads for you to read and participate in most likely one of the biggest problems on earth!

The photos displayed on this website were purchased legally from,, and All clipart displayed on this website is the exclusive property of