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Regulating the advertisers who sell to kids

Posted on Jun 06, 2008 by Maggie LaBarbera

A poll was conducted in Australia indicating that the majority of parents want junk food ads regulated.

According to this article, in Australia, a consumer group took a poll of 320 parents and found that 8 out of 10 parents wanted some kind of regulation on junk food ads targeted to children. In the survey, 8 out of 10 parents also stated that right after their kids saw a junk food commercial, they "pestered" their parents to buy that food for them.

Well the Advertisers did not agree with the survey and felt that it was too small of a sample size to make any conclusions.

So I ask you parents, how do you feel?

What is your experience?

If the advertisers saw the opposite effect, in other words, kids see commercial, pester their parents, and that ensures an emphatical "NO". I wonder if they would change their marketing strategies.

I guess my point is - Isn't it up to us parents in the end? Don't get me wrong, the advertisers are certainly making it harder on parents. But I mean, doesn't the buck stop with us?



1 Comment

Tuesday, Jan 13, 2009 @ 04:45 PM

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Any other ways to solve this serious issue?

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